SIGNATUR - Astronut Studio of Art Design - Andreas Stößel Stoessel
LOGO - Astronut Studio of Art Design - Andreas Stößel Stoessel


SIGNATURE - Astronut Studio of Art Design - Andreas Stößel Stoessel
LOGO - Astronut Studio of Art Design - Andreas Stößel Stoessel


Branding • Business • UX/UI — Duration: approx. 6 Months

Case Study: kampmade
Brand development for a start-up
in the field of sustainable travel

This is the story of brand development for KAMPMADE.
From logo development to the challenges of registering a brand to the successful launch.

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CASE STUDY — Folierung — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

Intro

The joint journey with KAMPMADE began in April 2021. The foiling for the expansion concept 3.0 was developed as part of the brand development (image above).

The brand development with KAMPMADE came about through beautiful coincidences. I had previously developed a signet for the »CUBE«. A product of the Walk joinery, which is located in the travel sector. The »CUBE« is a living cabin that can be installed on pickups.

This was followed by a collaboration between Schreinerei Walk and Campermanufaktur Würzburg. This was to result in KAMPMADE whose brand development I was entrusted with.

CASE STUDY — Styleguide — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

KAMPMADE draws its expertise from years of experience in an artisanal context. This is why the brand is so credible, honest and transparent. A characteristic that should be communicated in the final design.

KAMPMADE wants to change individual travel in a sustainable way. Gentle on the environment, accessible to as many people as possible. Realizing dreams with your own camper. Both in terms of personal development and traveling. To achieve this goal, the manufactory uses the highest quality, most sustainable materials. Where possible, always from regional sources.

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Verstehen

In order to understand the exact needs, the initial situation and the goals of the project, I first try to gain an overall impression together with my customers. This is best achieved in a personal meeting, or at least in a joint discussion.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

As explained in the case study on the »gut:therapie+training« project, the »double-diamond principle« was also used in this brand development. This approach essentially involves going through four key phases: Understand (Discover), Define (Define), Develop (Develop) and Deliver (Deliver).

The shape of the diamond visualizes the conceptual approach. First, the most comprehensive possible picture of the initial situation is created, the funnel is opened. Then the awareness is refined more and more and solutions are developed. The trickster is narrowed step by step. The same applies to the second phase, the implementation. Here, the creative funnel is also opened and closed in cyclical sequences. In this way, you test during the development phase and arrive at target-oriented results.

CASE STUDY — Styleguide — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

Once we (the client and Astronut) had developed a common understanding of the design challenge – the goals, values and direction of the brand – in the »Understanding« and »Defining« phases, we were able to begin implementation.

The design challenge is a binding basis for both sides that can be referred to again and again during the project.

erstehen

Definieren

Unlike usual, both founding parties already had running companies that could look back on a certain history and therefore also philosophy. This can have both positive and negative aspects for brand development.

In the case of the development for KAMPMADE, it was extremely enriching. Together with the founders, we were able to work out a firmly rooted, honest brand component. The regional proximity and the associated good connection to local markets and high-quality materials became a unique selling point of the KAMPMADE brand. Thinking and acting sustainably are not just phrases for the start-up, they are lived entrepreneurship that is tested daily by their customers.

CASE STUDY — Webdesign — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

KAMPMADE embodies the brand essence, the philosophy of the founders. The visual style quickly makes it clear that they want to live sustainability in every fiber of their entrepreneurial activities.

efinieren

Entwickeln

After setting a common goal, the next step was to develop results. I communicate every step of the development process with my client and sometimes also their customers in order to obtain initial feedback. This ensures that we are on the right track.

In this case, the initial focus was on developing the logo. In the first sketches, the word and figurative mark still featured the lettering »KAMPIERWERK«. However, this proposal had to be discarded for trademark reasons. Thus KAMPMADE was born.

CASE STUDY — Logoentwicklung — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

A trademark application is not a mandatory step. However, it often makes sense to protect your own trademark in certain classes. Particularly if you are thinking of going national.

For this reason, KAMPMADE was submitted for trademark registration at the end of the project and ultimately successfully registered.

ntwickeln

Ausliefern

Last but not least, one of the most exciting steps is the handover of the created product to the customer. However, this process usually takes place in iterative loops during the project. In this case, the logo was delivered earlier than the final web design. The aim was to establish and build up the brand at the same time.

CASE STUDY — Logo — KAMPMADE — Astronut Studio of Art & Design - Andreas Stößel Stoessel

An important part of the final brand development: the logo KAMPMADE.

“Andreas Stößel provided us with enormous support in developing a clear vision for our brand. Not only visually, but also in terms of content. Working together made our own product promise even clearer.”

Nicolas Walk,
Co-Founder of KAMPMADE

usliefern