SIGNATUR - Astronut Studio of Art Design - Andreas Stößel Stoessel
LOGO - Astronut Studio of Art Design - Andreas Stößel Stoessel


SIGNATURE - Astronut Studio of Art Design - Andreas Stößel Stoessel
LOGO - Astronut Studio of Art Design - Andreas Stößel Stoessel


Branding • Business • UX/UI • Illustration — Duration: approx. 3 Months

Case Study: gut:therapie+training
Branddevelopment for a
Physiotherapy practice

This is the story of brand development
for gut:therapie+training. From initial contact
to the final product.

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CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

Intro

That was the first message I received from Constantin, the owner of the practice gut:therapie+training early 2022. And now, three months later gut-physiotherapie.de is live and implemented. Here is the story of how it all came together.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

The physiotherapy practice is located in the beautiful city of Bamberg. A city that is very popular with tourists worldwide. The big challenge was to create a clear corporate brand that would stand out within the industry without losing credibility or trust.

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D

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ntro

Discover

In order to understand the exact needs, the initial situation and the goals of the project, I first try to gain an overall impression together with my customers. This is best achieved in a personal meeting, or at least in a joint discussion.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

The structure I follow is called „double-diamond“. This involves going through four key phases from the initial idea to the final product: Discover, Define, Develop and Deliver.

The shape of the diamond describes very well how you repeatedly open the „funnel“ for ideas and approaches, refine them, test them and start again. In this way, you test during the development phase and achieve results that meet your objectives.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

Only after completing the „Discover“ and „Define“ phases do both sides have a clear definition of the design challenge (= work assignment, initial situation, framework conditions and objectives).

I then agree on this design challenge with my client, in this case Constantin, in order to subsequently work on possible solutions.

iscover

Define

At the beginning of the project, I personally had no major points of contact with physiotherapy. It was therefore important to get to know the profession, the way of thinking and the field in which one operates. During the research, it became clear that the visual appearance of many practices (therapy rooms and company websites) was often similar and often very interchangeable.

We therefore set ourselves the goal of creating a completely different signet. In its communication, it should nevertheless convey credibility, trust and lightness.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

gut:therapie+training functions as a brand. The signet is recognizable and conveys the internal values and philosophy to the outside world.

efine

Develop

Now that the design challenge had been identified and agreed with the client, it was time for implementation. Certainly one of the most interesting phases. Ideas, thoughts and impressions become an expression — of my work, but above all of the brand.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

As part of the design challenge, credibility and trust were emphasized as components of the visual appearance. For this reason, an interplay of modern typography, classic illustrations and few but harmonious colors was chosen.

evelop

Deliver

The end result is the delivery of what has been created. However, not initially as a final end product to the client. Instead, the initial result is refined and adapted in iterative loops. Until it provides the greatest benefit to the identified target group.

CASE STUDY — Physiotherapie Gut Therapie + Training — Astronut Studio of Art & Design - Andreas Stößel Stoessel

The pure figurative mark is made up of the three letters of Constantin’s surname — his surname is „Gut“.

“With the design of my new logo and website, Andreas Stößel has managed to communicate the values of my physiotherapy practice in an optimal and at the same time high-quality way.”

Constantin Gut,
Founder of gut:therapie+training

eliver